One of the first questions every business owner asks when they start looking into signage is simple: what is this going to cost? The honest answer is "it depends" — but that's not very helpful when you're trying to budget. This guide breaks down the real factors that drive signage pricing so you know what to expect before you request a quote.
The Big Three: Material, Size, and Quantity
Signage pricing is driven primarily by three variables working together. Material cost varies widely — coroplast (the corrugated plastic used for yard signs) is inexpensive and disposable, while aluminum and acrylic cost more but last for years outdoors. Size matters because most signage is priced per square foot once you get into large-format printing, so a 3'x6' banner will cost meaningfully more than a 2'x3' one. And quantity brings the price per unit down — a single custom sign costs more per unit than an order of 20 identical yard signs for a campaign or event.
Typical Price Ranges by Sign Type
These are general industry ranges, not quotes — actual pricing depends on your specifications and finishing options.
- Coroplast yard signs: budget-friendly, ideal for short-term use (real estate, elections, events)
- Vinyl banners: mid-range, durable for weeks to months of outdoor use
- Aluminum signs: higher upfront cost, but rated for years of outdoor exposure
- Acrylic signs: premium look for lobbies, offices, and retail interiors
- Vehicle wraps and magnetics: priced per vehicle based on coverage area and complexity
Finishing Options That Affect Price
Beyond the base material, a few finishing choices add cost but often pay for themselves in durability or impact: UV-resistant laminate extends outdoor life, grommets and hemming make banners easier to hang securely, and mounting hardware for aluminum or acrylic signs (standoffs, brackets) adds a more finished, professional look.
See our full signage lineup and substrates
How to Get an Accurate Number
The fastest way to get a real number — not a rough estimate — is to send over your specs: sign type, size, quantity, and where it will be installed (indoor or outdoor, temporary or permanent). We typically turn quotes around within 24–48 hours, and same-day estimates are available by phone for urgent projects.